ABI Research: mass market automotive brands may be big losers in transition to mobility as a service

By mmillikin In a recent B2B technology survey, ABI Research found that only 10% of respondents expect mass market OEMs to have the most to gain from the mobility as a service (MaaS) megatrend. Though automotive incumbents recognize that new personal mobility opportunities will attract competitors from markets such as ride-sharing and autonomous system development, the overwhelming expectation remains that premium brands stand to gain the most from the prevalent automotive technology megatrends.

Mass market OEMs thrive on their expertise in maintaining profitability when shipping in high volume, as well as their ability to mitigate for their consumers the necessary expense of private

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