Autonomous Car Tech Is the Next Battleground in Silicon Valley

By [email protected] Forget about the iCar. Or, at least, don’t expect to hear much about it from Apple.

During an interview with Bloomberg at Apple’s developer conference earlier this month, CEO Tim Cook confirmed that the consumer electronics giant is working on autonomous car technology, but declined to confirm the existence of an Apple-designed vehicle.

Cook called self-driving cars “the mother of all AI projects,” and also “one of the most difficult projects to work on.” The confirmation, Apple’s first on the subject, follows news in April that Apple had obtained state permits to test self-driving cars on California roads, using three Lexus SUVs.

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