BMW Chief Says Electrified & Connected Vehicles Higher Priority Than Sales Volume

By Jon LeSage As it seeks to keep its competitive edge, BMW’s CEO says it will place a higher emphasize on vehicle electrification and connected, automated features.
The revelation by CEO Harald Krueger came while speaking with journalists Thursday at the company’s Munich headquarters.
Sales have been particularly strong for the automaker, with BMW, Mini, and Rolls-Royce divisions bringing in a record 2.37 million sales last year. Published reports anticipate the German luxury carmaker will reach 3 million in sales by 2020.
BMW reported 62,000 plug-in electrified vehicles (PEVs) sold last year, with 25,000 being the all-electric i3 (though sales numbers do include the range-extended i3

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