BMW Pokes Tesla With New Ad

By Stephen Elmer BMW is taking a swipe at Tesla in a new commercial without mentioning the brand by name.
The commercial shows a woman walking by what look like Tesla superchargers while pushing the tagline “wait or drive,” playing on the fact that so many customers are waiting for their pre-ordered Model 3 sedans.
BMW is using the commercial to sell its new 330e iPerformance plug-in hybrid, which will hit dealers this summer priced at $44,695. While this BMW and the Model 3 aren’t exactly direct competitors, BMW is clearly aware of the brand value that Tesla has built up and isn’t afraid

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