Can a Startup Compete With Tesla’s New Solar Roof?

By [email protected] The main output from Elon Musk’s solar roof, so far, has been news articles, rather than, say, electricity.

GTM reporters and a slew of guest contributors have investigated the price, technology and necessity of Tesla’s proposed integrated solar roof. Some have suggested it could change the way homes are built and powered. Others have claimed that it’s just a cynical marketing ploy to take the heat off of SolarCity and give Wall Street a product it might understand.

But another possible result of Tesla’s marketing campaign is that it activates entrepreneurs to develop solar roofing products and enter the market with potentially

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