Charging + Range + Good Sales Process = Electric Car Sales

By Court Nederveld I’ve been an advocate for EVs since restoring a 1994 USElecticar Chevy S-10 in 2009. I’ll admit my time horizon for wide adoption of EVs at that time was decades out. Little did I realize that two players would appear Nissan with the Leaf in 2011 and Tesla with the Model S in 2012. Hindsight provides the opportunity to see this as a one-two punch to the traditional auto business. Nissan targets the average car buyer in a traditional manufacturer/dealer environment. Tesla takes aim at the high-end luxury segment in a nontraditional manufacturer direct to consumer format

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