Choose Energy, a KPCB-Funded Retail Choice Platform, Acquired by Red Ventures for ‘Less Than $100M’

By [email protected] Digital advertising firm Red Ventures just acquired Plano, Texas-based Choose Energy for “less than $100 million,” according to Dan Primack’s Pro Rata. (We’d like to know just how much “less than $100 million” is and we’re asking around.)

Choose Energy is a retail energy choice platform that allows residential and commercial electricity and natural gas customers (in non-regulated states) to select a cheaper or cleaner energy provider. Jerry Dyess is CEO and founded the firm in 2006.

The retail choice company claims a sophisticated online strategy on its website: “Historically, retail energy companies have gained customers via acquisition channels like door-to-door, telemarketing

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