Connecting the ‘Neglected Middle’ of America’s Energy Market to Solutions Through Crowdsourcing

By [email protected] Emerging crowdsourcing models are helping small businesses save energy and get connected to tailored energy service providers at no cost to the business or provider.

America’s small- and mid-sized businesses (SMBs) spend more than $60 billion in energy costs every year — enough energy to power one-third of our nation’s homes — and are becoming increasingly interested in energy management to control those costs.

According to Accenture’s report, The New Energy Consumer Handbook, 87 percent of SMBs want targeted energy solutions for their business needs, 74 percent said they were somewhat or very interested in generating their own electricity, and more than

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