Consumers Buy Performance, Convenience, & Status, Not Environmentalism

By Guest Contributor Walmart founder Sam Walton once said businesses should focus on what customers want and then deliver it. It may sound obvious, but when it comes to eco-friendly consumer goods, it’s taken marketers a while to figure it out.
Consumers Buy Performance, Convenience, & Status, Not Environmentalism was originally published on CleanTechnica.
To read more from CleanTechnica, join over 50,000 other subscribers: Google+ | Email | Facebook | RSS | Twitter.

Read Full Article Here

For more great articles: Clean Technica

(Visited 4 times, 1 visits today)

Comments

comments



© 2014 RenewaNews