Consumers Lack EV Awareness, Even in the Nation’s Largest Market

By [email protected] California is the largest electric-vehicle market in the United States, accounting for approximately half of the nearly 800,000 EVs on the road nationwide. But, according to surveys conducted by researchers at the University of California, Davis, the rapid growth in the number of EVs and charging stations in the state hasn’t improved consumers’ awareness of plug-in cars.

Ken Kurani and Scott Hardman, both affiliated with the Institute of Transportation Studies at UC Davis (ITS-Davis), conducted five surveys of car-owning California households from June 2014 to June 2017 to assess consumers’ awareness of plug-in electric vehicles (PEVs).

Kurani and Hardman are blunt about

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