Contractor uses “Solar Cribs” video series to reach diverse customer base

By Kathie Zipp You might remember getting an inside peek of your favorite celebrity’s house on “MTV Cribs” in the early 2000s. One California contractor is trying to create the same excitement around homes with solar.

David Boylan and Kent Harle of SunPower by Stellar Solar (No. 127) were looking for a way to market to a customer base that was all over the map.

“We’ve talked about a lot of different marketing campaigns, but it was hard to identify one significant customer segment,” Harle said.

Stellar Solar has installed solar for teachers, firefighters, bands, CEOs and even nuns.

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