Daimler and Chery jointly foster EQ/eQ brands for electrified cars

By Editorial Staff Daimler and Chery mutually consent on the usage of the EQ/eQ brand name for their respective NEV products and brands.
Chery will focus on using the designations eQ and eQ1, as well as further numerical continuations thereof, while Daimler will focus on use in their electric Mercedes-Benz products with the designations EQC and any other alphabetical supplements.
Daimler will use the EQ Power designation for Plug-In Hybrids and meanwhile Chery will also use eQ TEC to nominate their car electrification system.
Chery has already been using the eQ and eQ1 brand names in China since year 2014 and Daimler has now also granted

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