Daimler Chief Reflects On How Tesla Has Put a Shine On Electric Cars’ Image

By Jon LeSage Tesla has broken the “granola image” of electric cars and its limited audience, opening doors for competitors like the EQ subbrand, Daimler’s chief said.
During an interview last week at the South by Southwest (SXSW 2017) conference in Austin with German magazine T3N, CEO Dieter Zetsche reflected on the German automaker’s 2009 investment in Tesla, the evolution of the startup, and where the all-electric EQ brand stands.
While Daimler’s investment in Tesla led to some collaboration, it took the German automaker until the Paris auto show last September to launch its EQ subbrand. Tesla has helped break the mold of how consumers

Read Full Article Here

For more great articles: HybridCars.com

(Visited 11 times, 1 visits today)

Comments

comments



© 2014 RenewaNews