Daimler invests in peer-to-peer carsharing market company Turo; combining Croove with Turo

By mmillikin Daimler Mobility Services is investing in the US carsharing company Turo Inc., as part of a $92-million financing round. With more than four million customers and more than 170,000 vehicles, Turo is the market leader in the peer-to-peer (P2P) carsharing sector in the US. The round was co-led by Daimler Mobility Services and one of South Korea’s leading companies, SK Holdings. Turo’s strategic insurance partner, Liberty Mutual, also joined the round, as did Founders Circle Capital. All existing investors joined the round as well.

Daimler will combine its peer-to-peer carsharing platform Croove (earlier post) with Turo. After the successful launch of

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