Don’t Like the Solar Buying Process? Start Your Own Loan Company

By [email protected] In 2009, Sara Ross and her husband bought a dilapidated farmhouse in Massachusetts, intending to turn it into a net-zero-energy home.

Solar was an important part of the plan. And then came the price tag: $81,000 in cash. Their local solar installer had no financing options available at that time.

Ross cobbled the money together, but she became obsessed with the buying process: “How are other members of our family going to do this? How are our friends supposed to do this? How is this supposed to work? How are we going to scale this awesome thing if it’s so very hard?”


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