By Steven Bushong By Kendall Hope Tucker, founder and CEO, Polis
An article about SolarCity and Vivint Solar featured in the Wall Street Journal last week surprised a lot of readers. Faced with innovative competition and increased market pressures, the two companies have eschewed current advertising logic in favor of a renewed focus on door-to-door sales. This shift in spending away from television ads to the ‘outdated’ domain of Willie Loman may seem like a bold move, but for an industry commonly assumed to be dying, door-to-door sales is growing a lot.
The solar industry’s re-emphasis on in-home interactions is just a piece of a
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