Door-to-door solar sales is back—but why?

By Steven Bushong By Kendall Hope Tucker, founder and CEO, Polis
An article about SolarCity and Vivint Solar featured in the Wall Street Journal last week surprised a lot of readers. Faced with innovative competition and increased market pressures, the two companies have eschewed current advertising logic in favor of a renewed focus on door-to-door sales. This shift in spending away from television ads to the ‘outdated’ domain of Willie Loman may seem like a bold move, but for an industry commonly assumed to be dying, door-to-door sales is growing a lot.
The solar industry’s re-emphasis on in-home interactions is just a piece of a

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