Drift Is a New Startup Applying Peer-to-Peer Trading to Retail Electricity Markets

By [email protected] A Seattle-based startup is taking some of the most talked-about technology applications — machine learning, high-frequency trading, and peer-to-peer selling — and applying them to retail energy markets.

The 15-person company, called Drift, is attempting to change electricity delivery in deregulated markets by connecting consumers directly to energy producers on a cryptographically secure system (think blockchain), allowing it to granularly match a customer’s environmental or cost preferences.

Drift is made up of engineers who’ve worked at Amazon, Google and Microsoft; a data scientist from Argonne National Laboratory; a head of marketing from Uber; and a former FERC attorney.

Greg Robinson, the co-founder and

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