Education Needed to Reach Canadian Consumers for Electric Vehicle Sales

By Jon LeSage Confusion over the technology may be the prime barrier for plug-in electric vehicle sales taking off with Canadian consumers, according to survey results.
The Canadian Plug-In Electric Vehicle Study, carried out by a research team at Simon Fraser University, examined consumer perceptions and behavior. One of the key findings is that Canadian consumers don’t understand what plug-in electric vehicles (PEVs) really are. “PEV understanding is low,” the study reported, “with a minority correctly identifying how to fuel the Toyota Prius (18 percent), the Chevrolet Volt (29 percent), and the Nissan Leaf (31 percent).”
None of the survey respondents had direct experience with

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