Eight Is Enough: How Customer Engagement Can Happen in Minutes

By [email protected] Stop me if you’ve heard this one before: “Most utility customers spend just 8 minutes per year thinking about their electricity bill.”

That 8-minute stat comes from Accenture, and it actually refers to online interactions between customers and their utilities. It’s usually deployed by a skeptical conference panelist looking to throw cold water on the latest “big idea” in energy — like the suggestion that everyday consumers will suddenly embrace time-of-use rates or that Grandma will use blockchain technology to sell excess solar power to her neighbor. How could any of that happen when customers spend so little time interacting

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