Electric-car pioneers vs mainstream buyers: how they differ, in Canada (exclusive)

By [email protected] (Matthew Klippenstein) A detailed study of 1,900 new-car buyers has let Canadian researchers contrast the early adopters of electric cars with the more mainstream market in fine detail. More than 150 of the respondents surveyed bought a plug-in electric vehicle, offering a sharp contrast in attitudes and adoption preferences. The findings should remind proponents and…

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