Electric motorcycle front-runners at the IDTechEx Show!

Ever since the economic crisis, the motorcycle market in the U.S. has stagnated at roughly 400,000 bikes per year, and the industry has struggled to attract younger, more safety-conscious riders. In fact, its rider base has been ageing for decades (the case is similar in Europe, although the market is larger at over 900,000 motorcycle sales per year). Electrification is the jump-start the industry needs to appeal to new audiences, and is why the likes of Harley Davidson, U.S. motorcycling icon and survivor of the great depression, is looking to re-invent itself by going electric.

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