By [email protected] We kick off this week with news on residential solar costs, plus some fuel cell action.
What happens when unstoppable price declines meet immovable customer acquisition costs?
Customer acquisition isn’t pulling its weight in the residential solar cost stack, according to a new analysis. Whereas other components have seen 10x cost reductions over the past decade, customer acquisition has remained at roughly 60 cents per watt. This week, we look at how new sales and marketing strategies could be the major driver in future costs gains for residential solar. (story)
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