Fiat Chrysler Reporting Up to $20,000 Loss on Each 500e

By Ray Prince The profitability of electric cars has long perplexed automakers, some of whom have yet to make rapid progress or accurate sales forecasts given uncertainties with demand, supply, ability to scale, cross-functional partnerships with fellow automakers and suppliers, among other factors.
In a Monday speech at a Rovereto, Italy university event, Fiat Chrysler Automobiles NV CEO Sergio Marchionne cited losses of up to $20,000 on each all-electric Fiat 500e produced. Buoyed by perception FCA does not want to lag behind competitors in EV market share, the company has decided to keep the 500 with a plug sold only in California in the

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