By Jon LeSage Fisker, Inc. launched pre-orders for its all-electric EMotion yesterday with a new video aimed at stirring enthusiasm.
The EMotion’s base price is $129,500. Reservations are $2,000, and limited to two per person. The carmaker reassures that deposits are fully refundable.
An email was sent yesterday to interested parties on the Emotion list encouraging fans to “Join the movement!” Themes shown with car photos included disruptive technology, moving boundaries, emotionally exhilarating, and sophisticated and sexy.
The emotional experience is the theme of the video, “Fisker Emotion – Electrifying Emotions.” That taps into the passionate audience Fisker had previously built for the now-defunct Fisker Karma
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