Ford Could Call its Hybrid System ‘Powerboost’

By Sam McEachern Ford has filed a trademark application to reserve the ‘Powerboost’ nomenclature for use on powertrain and propulsion systems.
The patent was filed with the United States Patent and Trademark Office on November 30th, 2017. The filing indicates Ford has reserved the name for use on “powertrain systems for land vehicles; propulsion systems for land vehicles, comprised of engines, electric motors, batteries, and transmissions.” It seems as though Ford is interested in calling its future hybrid-equipped models ‘Powerboost’, which could be styled like ‘PowerBoost’ making it relative to the EcoBoost name its turbocharged models bare.
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