Ford Super Bowl Ad Emphasizes Mobility Over Manufacturing

By Jon LeSage Ride sharing, electric vehicles, bike sharing, and self-driving cars in Ford products will make for the future of Ford Motor Co., according to a 90-second Super Bowl spot.
The TV ad is being tied to the opening of FordHub at the Westfield World Trade Center in New York City. The 2,900-square-foot hands-on experiential center will be open to consumers to try out exhibits and learn more about Ford’s vision as an evolving mobility company offering “transportation solutions,” instead of just being a vehicle manufacturer.
Ford announced the two marketing campaigns today in preparation for next Sunday’s Super Bowl. The Detroit automaker is

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