Forward Labs says its solar roof costs 33% less than Tesla’s

By Kathie Zipp Forward Labs, a Palo Alto–based start-up, has begun taking pre-orders for the company’s sophisticated—and affordable—solar roofing system in the San Francisco Bay Area. The advanced roofing system includes several features that differentiate it from conventional solar systems and other solar roofs.
Forward Labs slate solar roof
For example, while the current color scheme of other solar roofs is black, the Forward standing-seam-style solar roof comes in eight colors, thanks to a novel optical technique incorporated in the system. Additionally, the chromatic panels cost on average 33 percent less than other current offerings while producing the same amount of energy.
“Our goal in bringing

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