Four reasons smaller installers will dominate residential solar

By Kathie Zipp By: Charlie Seltzer, Civic Solar
Without question, national solar installers such as SolarCity (now Tesla), SunRun, Sungevity and SunPower deserve significant credit for the proliferation of residential solar. From 2012 to 2016 residential solar grew by more than 50% annually, and the top five installers have more than 50% market share. They’ve used aggressive marketing campaigns and third-party financing products to make average Americans (with FICO scores of 680+) comfortable with rooftop solar.
However, recently Andrew Bebe, managing director of Obvious Ventures, beautifully explained in a GTM article why the “long tail” (small regional solar installers, roofers, plumbers, electricians, general contractors)

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