From Shopping to Investing, Online Platforms Are Changing the Business of Solar

By Stephen Lacey

When EnergySage CEO Vikram Aggarwal looked at the results of his company’s solar-homeowner survey conducted earlier this year, he was happy to see they validated his instincts.

In one question, the 4,000 homeowners who participated were asked where they got the idea to buy solar. Only 30 percent of them said

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