By Editorial Staff Two new and unique cars have been unveiled by BMW i and Garage Italia Customs to celebrate the Memphis Design Group. It was a world premiere in the extraordinary setting of the UniCredit Pavilion in Milan.
With the exclusive BMW i MemphisStyle interior and exterior Design on the BMW i3 and the BMW i8, Lapo Elkann’s creative hub payed hommage to the visionary style of the artistic and cultural movement that revolutionised the world of design in the 1980s.
Founded in 1981 by Ettore Sottsass, the Memphis Group was an absolute antithesis to functionalism and any commercial logic. It gave rise to
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