Genesis Brand Will Be Flagship for Hyundai’s Plug-in Hybrid Strategy

By Jon LeSage Hyundai’s Genesis nameplate is betting on plug-in hybrids as a necessity in luxury car brand competition.
This was revealed by Dave Zuchowski, CEO of Hyundai Motor America, though he declined to identify which Genesis vehicles would get plug-in hybrid variants.
“We believe alternative-propulsion engines are going to be really important — even more important in the luxury market than they are in the mainstream market,” he said in an interview with Automotive News.
Competitive luxury brands are rolling out plug-in hybrid variants of existing models, including BMW, Mercedes, and Porsche. Cadillac, Volvo, Audi, and Infiniti have similar plans in the works.
It’s going

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