Gett Ad Campaign Takes Jab at Uber for Surge Pricing

By Jon LeSage Ride-hailing service Gett is taking a jab at Uber’s surge pricing in a new ad campaign in New York City.
Gett, an on-demand black-car app that’s available in more than 60 cities worldwide, has launched a humorous ad campaign in the Big Apple, taking aim at Uber’s pricing system.
Surge pricing can leap to 1.5 times the usual fare or higher, based on demand for rides at that time. Drivers are enticed to show up for pickups and make more income. In the ads, Gett emphasizes that it doesn’t have any surge fees.
Gett is placing its ads on 570 subway cars, phone

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