Google’s Project Sunroof Puts an End to Its Lead-Gen Business

By [email protected] Google’s Project Sunroof started out as a “20 percent project” — a program that allows Google employees to work on side projects one day per week — but quickly became regarded as a valuable marketing platform for rooftop solar, both as a customer education tool and as a lead generator for solar providers.

Project Sunroof offered leads to a certain partner companies from the time it launched in 2015. These companies viewed Project Sunroof as an important top-of-the-funnel marketing service. At one point, it seemed as though Google could eliminate virtually all other solar lead generation companies because of its ability

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