Guest column: Want to add sales like Elon Musk? Don’t!

By Kelly Pickerel This is Part 3 of an article series from Shawn Sinclair Smith, president and founding director of Siviniti. Read Part 1 and Part 2, and check back for future installments.

As a contract partner to several solar sales and installation companies, I try to do short (one-week) on-site contracts to help companies analyze the solar side of the business, build strategy and execute on a profit plan. I suggest avoiding long-term contracts if you’re unsure of what the industry will bring you over the next 12 months.
I recently returned from one such trip with a solar installer adding a

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