How relying on purchased leads is endangering your solar business

By SPW By Peter Troast, founder and CEO of software and marketing company Energy Circle
An original version of this article was first published on Peter’s Blog on the Energy Circle website.
For solar installers, purchased leads—from lead brokers, franchises, lead-only marketing firms, Google or HomeAdvisor—are the way of the world. Being overly reliant on purchased leads is a bit like the path to alcoholism: one or two glasses of red wine each night is good for your heart, but when it starts to be bourbon in your OJ each morning, it ultimately leads to dependency, a failing liver and death.
The lure of outsourcing

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