How to Turn Solar ‘Considerers’ Into Solar Adopters

By [email protected] Selling solar is a two-step process: get the customer to consider solar (lead generation), and then get the customer to buy (sales conversion). As most industry professionals know all too well, a lot of people take the first step but never make it to the second. A U.S. Department of Energy program called Solar Energy Evolution and Diffusion Studies (SEEDS) seeks to understand why people make the “switch,” and how to bridge the gap between thinking about and actually going solar.

The National Renewable Energy Laboratory, Spruce Finance and others undertook a SEEDS project that looked at the differences between “considerers”

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