Hyundai Ioniq Plug-in Hybrid Priced Well Below Toyota Prius Prime in UK

By Jon LeSage Hyundai’s first European-market launch of its Ioniq Plug-in Hybrid indicates it will be very competitive with the Toyota Prius Prime, and Americans can only hope as wide a price undercut will be applied here as well.
The car – which began global sales February in Korea – has entered the UK with a sticker that’s 4,200 pounds ($5,424) less than the comparably spec’d Toyota upon which it was benchmarked.
More specifically, the Prius Plug-In Hybrid – as the Prime is badged over there – starts at 29,195 pounds (about $37,708), including a 2,500-pound government grant. The Ioniq Plug-In Hybrid

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