Karma Setting Up Stores Using Both Tesla Model and Network of Luxury Franchised Dealers

By Jon LeSage Karma Automotive will be selling its Revero four-door coupe using a business model similar to both competitor Tesla Motors’ stores and its previous incarnation, Fisker Automotive.
By year end, the Revero plug-in hybrid electric car will be available through a handful of high-end franchised dealers around the country. Karma also plans a few “brand experience centers” similar to Tesla’s retail stores in markets where it makes the most sense to launch these stores.
Jim Taylor, Karma’s chief marketing officer, told Automotive News that the two-prong approach should give the startup automaker the best of both worlds.
The company-owned stores will be launched in

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