Make your solar website the foundation for effective digital solar marketing

By Sara Carbone A solar installer’s website is the backbone of a digital marketing strategy and the final destination for many other solar marketing efforts. It allows solar contractors to connect with residential and business prospects at all stages of the buying process by answering questions and highlighting the advantages of doing business with their particular company. But only if it’s done right.
A strong site has specific marketing goals, is targeted for clearly articulated buyer personas (representations of the company’s target solar customers) and tells visitors what they need to do and learn. By contrast, a sloppy, poorly executed website can undermine efforts

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