Meet Inspire: A Shell-Backed Company With a Unique Smart Energy Subscription

By [email protected] There’s been talk for years of an Amazon, Apple or Google emerging in the American energy industry — a company that offers consumers a seamless solution for their energy needs, combined with choice, control and access to their own energy-generating potential.

But that concept has yet to become a reality.

Structural issues are the primary reason for this, according to Patrick Maloney, CEO of the Santa Monica-based clean power retailer Inspire. NRG Energy tried to create a customer-centric clean energy company under David Crane, but lost the support of its investor base. Utilities are trying to become more customer-centric too, but are

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