Mercedes Revealing Electrified Sub-brand to Take on Tesla and BMW

By Jon LeSage Mercedes will be launching an electrified vehicle sub-brand to directly compete with the likes of Tesla and BMW according to two people familiar with plan.
The German automaker will start with two dedicated “electric” sport utility vehicles and two sedans, according to the sources who asked not to be named because details haven’t been disclosed. Unclear is whether these vehicles will all be the pure battery electric variety like Tesla favors, or battery electric as well as extended-range and plug-in hybrid as has been the case with BMW, though this variety seems likely.
In any event, the un-named sources told Bloomberg

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