My Experience With Community Solar: Excessively Complicated and Frustrating

By [email protected] For cleantech and renewable energy advocates, the steady rise of community solar is the feel-good story of the last couple of years. Over the last 24 months, the sector has grown at an annual rate of 112 percent; there are currently 734 megawatts of community solar capacity installed in the U.S., and more than half of that was installed in 2017.

Despite this momentum, community solar has yet to reach a clear breakout point — and applying old marketing and sales strategies to the acquisition of community solar subscribers is a big reason why.

Community solar marketing: A customer case study

My interest

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