New ‘EVs are better’ ads: how electric-car marketing should be done (exclusive)

By [email protected] (John Voelcker) People buy electric cars for many different reasons, only one of which is the environment. Others include their quieter, smoother performance; the immediate torque; the desire to have the very newest and most advanced technology; and the lifetime cost savings. These diverse motivations apparently pose a huge challenge to the best marketing minds…

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