Next Chevy Cruze Diesel Aimed at (Former) VW TDI Enthusiasts

By Stephen Elmer Chevrolet is going to try to take advantage of Volkswagen’s diesel emissions scandal with its revised diesel-powered Cruze.
Speaking with Automotive News, GM’s vice president of global propulsion systems, Dan Nicholson, outlined Chevy’s plan to go after customers put off by Volkswagen’s diesel emissions cheating.
“There are a lot of diesel intenders and diesel-loyal people who are looking for a brand and vehicles to go after,” said Nicholson. “They tend to be more tech savvy than the average customer. And they won’t stop wishing for a diesel. And we’ll go after those customers.”
A redesigned Chevy Cruze launched in 2016

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