Nine steps to help solar contractors command more value in the marketplace

By Kelly Pickerel Pamela Cargill, principal at Chaolysti, a strategic consulting firm that helps residential solar installers operate more efficiently
By Pamela Cargill, Principal at Chaolysti
We’re getting ready to “cross the chasm” in mature solar markets like California and Massachusetts. But what got us here won’t get us there, so how do we open up new demographics of solar customers?
The National Renewable Energy Laboratory (NREL) recently presented a webinar “How to Get Those Considering Solar to Ultimately Make the Switch” highlighting findings from its multi-year Department of Energy grant-funded consumer study. The purpose of the study was to determine opportunities for the residential solar

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