Prius Liftback Sales Lose Ground As Plug-in Prius Prime Excels

By Jeff Cobb If you haven’t noticed, Toyota’s Prius Liftback and its “Prime” plug-in sibling have seen significant changes in their relative popularity.
For this entire decade, Liftback sales dominated all hybrids, plug-in hybrids and all-electric cars so completely that the term “800 pound gorilla” was often invoked, but today, while still ahead, it’s less of the heavyweight.
Meanwhile picking up some of the slack has been its stablemate with a plug. Last month the Prius Prime sold about a quarter the units of the Liftback – 1,908 to 6,064 – something never before heard of as two trends converge.
One trend is the market for

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