Reports: Tesla-Branded Solar Panels Arrive in Stores

By [email protected] Tesla-branded solar panels have officially arrived in Tesla stores, marking another step in Tesla’s ongoing integration with SolarCity.

In an SEC filing from March 1, the company stated: “We plan to reduce customer acquisition costs by cutting advertising spend and increasingly selling solar products in Tesla stores.” Tesla said it began offering solar products and services “in select stores” as of the first quarter of 2017.

GTM visited Tesla showrooms in Santa Monica, San Jose, Palo Alto and Boston in late March, and found few references to solar products and services. Tesla salespeople in several of these locations were aware of the

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