Residential Solar Installers Can’t—And Shouldn’t—Scale Nationally

By [email protected] Three years ago, I posed the question: Is the SolarCity model the only way to scale residential solar?

Based on the way the industry has progressed since then, the answer is a resounding no. While the vertically integrated models of SolarCity and Vivint once seemed like they would forever dominate the residential solar market, the events of the past few years point to a very different conclusion.

In fact, they bring up a different question: Should residential installers try to scale nationally at all?

Putting aside these two companies, there are a number of others that have failed in their attempts to rapidly

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