Search engine optimization (SEO) for solar contractors: Best practices

By Sara Carbone Landing a website on the first page of Google’s search engine results should be an integral part of any digital solar marketing strategy. In Part 1 of this two-part article we looked at factors to consider when choosing keywords to rank for when optimizing a site for a search engine. In this second part, we address specific techniques to employ when integrating those keywords into a solar site.
Effectively incorporating website keywords
Companies will want to include a main keyword and at least one secondary keyword to include throughout the front (the parts the reader sees) and back ends (hidden from the

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