Search Engine Optimization (SEO) for solar contractors: Choosing the right keywords

By Sara Carbone For solar companies, ranking well in internet searches is key to successful solar marketing. A contractor’s website needs to appear high enough in search engine results that prospects can easily find it. As discussed in a previous article in this series on digital solar marketing, a great starting point is to make the site easy to use and filled with useful content that answers the questions of its target solar customers. To truly dominate Google rankings, however, solar contractors need to incorporate search engine optimization (SEO) practices.
SEO is all about ending up on the first page of Google, the first

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